Pam Frasco Acknowledged with 2025 Pro Sports Assembly Jason Jenkins “Victory for Humanity” Award
CLEVELAND – Rock Entertainment Group and Cleveland Cavaliers Vice President of Social Impact & Equity and Executive Director of the Cavs Foundation, Pam Frasco has received the prestigious Jason Jenkins “Victory for Humanity” Award as part of Pro Sports Assembly’s 2025 Medal of Leadership Awards. Pam will be honored on June 17, 2025, at The Assembly: Pro Sports Leadership Retreat and Workshop.
The Jason Jenkins “Victory for Humanity” Award was created in honor of Jason Jenkins, the late Senior Vice President of Communications and Community Affairs for the Miami Dolphins and a founding member of PRO, serving on the Governing Board as the Chair of Communications. Jason epitomized inclusive leadership, unifying people in sport and in the community.
“Jason was a unifier who led with empathy, purpose and a deep commitment to lifting others. His legacy reminds us of the power of sport to connect and heal,” said Elizabeth Jenkins, Jason’s wife and executive chair of the Dolphins Cancer Challenge. “Pam reflects that same spirit. Through her work with the Cavaliers and Project NICU, she channels her platforms into meaningful action by building community, opening doors for others and carrying forward the kind of impact Jason so passionately championed.”
“For 20 years, Pam has been a driving force across Northeast Ohio and professional sports, leading our Community Relations team with exceptional dedication and vision. Her steadfast commitment to our enterprise and her tireless advocacy through Project NICU—a nonprofit she founded to support families with children in neonatal intensive care—have delivered meaningful, lasting impact for our organization, the region and our community partners,” said Nic Barlage, Cleveland Cavaliers, Rock Entertainment Group and Rocket Arena CEO. “Pam’s work serves as a true embodiment of our ‘For More than Profit’ philosophy, demonstrating the role that sports play in creating positive and sustained change in our region. We couldn’t be prouder of Pam for this distinguished industry recognition. We are grateful for her contributions and those of our Social Impact and Equity team.”
Frasco is Vice President of Social Impact for the NBA Cleveland Cavaliers and serves as Executive Director of the Cavaliers Community Foundation. In these roles, she oversees the organization’s philanthropic initiatives and strategic programming to support the Northeast Ohio community, with a focus on education, food security, wellness & recreation, community investment, and social justice & equity. As Executive Director, she oversees the operations and strategy of the Cavaliers Community Foundation and its mission of supporting the development and well-being of youth in Northeast Ohio.
Frasco is currently in her 20th season within Rock Entertainment Group (REG), which includes the Cavaliers, Monsters (AHL), Charge (G League) and Rocket Arena. Under Frasco’s leadership, the Cavaliers’ Social Impact and Equity team has grown to become one of the largest in the NBA. Her approach has led to significant community initiatives, including the renovation of 18 basketball courts across Northeast Ohio and Pittsburgh, as well as the creation of STEM Labs and Mindfulness Learning Spaces in local schools and community centers. Frasco has also established a global partnership with Special Olympics, extending the Cavaliers’ impact beyond national borders in Brazil and France.
Her impactful work has garnered recognition both within and outside the sports industry. Frasco led the Cavaliers’ Brazil community initiatives, which won the NBA’s International Strategy Awards in 2023 and 2024. She was also awarded the AHL Ken McKenzie Award for the 2017–18 season during her tenure as Vice President of Marketing and Communications for the Cleveland Monsters. In 2025, Frasco’s exceptional contributions were further acknowledged when she received the prestigious NBA Values of the Game Award.
A graduate of Kent State University, Frasco has held various leadership roles in sales, marketing, and public relations within Rock Entertainment Group. She previously served as Vice President of Marketing and Communications for the Cleveland Monsters. In addition to her philanthropy experience professionally with REG, Frasco personally launched Project NICU, a nonprofit that supports families who have babies in the neonatal intensive care unit, in 2018. She serves as the organization’s Founder and President and is on the Executive Board of The NICU Parent Network. Frasco resides in Cleveland with her husband Nick and their sons Santino and Salvatore.
“Being celebrated by your peers validates your hard work, dedication, and skill fostering a sense of belonging and motivation to excel further,” said PRO Governing Board Chair, Oracio Galindo of the Los Angeles Rams. “Leaders in society, especially in sports, have the power to shape narratives, influence policies, and champion inclusivity. We’re excited for this new class of honorees because they are embodying the positive path forward that can be shaped by sports.”
The 2025 class of honorees will receive their medals at The Assembly: Pro Sports Leadership Retreat and Workshop in Austin on June 17th. The Assembly is an intimate gathering of professional sports business leaders who are influential in setting an agenda and strategy for their organization, and who are committed to creating a strong, healthy, and fair future across the industry.
In addition to those invited to The Assembly, 100 tickets are available for additional guests to attend the Medal of Leadership Celebration presented in partnership with Oak View Group Arena Alliance.
For more information, please visit prosportsassembly.org or follow Pro Sports Assembly on LinkedIn.