Our Culture.

Rock Entertainment Group is an unapologetically bold, inclusive and high-impact force defined by how we care, lead and engage. Our commitment to improvement is unwavering. We embrace our imperfections while relentlessly pursuing results that matter.

Our Anthem.

Rock Entertainment Group is a collection of dreamers and creators who believe that greatness isn’t found; it’s built, one bold act at a time. Our culture is literally written on our walls – and echoed in the roar of the arena. It’s what happens when we embrace our imperfections - when talent meets humility, purpose meets energy and excellence meets insight. We’re in the business of memories that matter and moments that move people, unite communities and shape a city that celebrates its past while boldly envisioning its future.

Cleveland is our foundation – resilient, real and relentless. This city has heart, and we match it beat for beat. Every game, every show, every initiative reflects that pulse. We aren’t here to simply entertain; we exist to ignite pride, create opportunity and deliver a lasting impact to the communities we serve. We invest our energy, integrity and imagination into something that outlasts any scoreboard or headline.

Within our walls, we demand commitment, celebrate creativity and value those who lift others as they climb. Because when we build each other up, we build something far greater than ourselves. We believe in playing the long game – one built on authenticity, inclusivity and a fearless pursuit of growth.

We empower our Team Members to lead with purpose, move with intent and understand that excellence is not an outcome – it’s how we show up every day. We don’t just serve fans; we inspire, unite, and elevate what’s possible in sport, entertainment, and community. Together, we’re putting Cleveland on the World’s stage, exactly where it belongs.

This is the work of our lives. This is Rock Entertainment Group – and we’re just getting started.

2026 NBA Sales & Marketing Awards - Team of the Year

Who We Are.

Rock Entertainment Group exists to bring people together - to create moments that move, inspire and uplift. Whether it’s selling out Rocket Arena, igniting vibrancy within our community or sparking collaboration among Team Members, everything we do is rooted in connection.

We put our people first. Every time. They are our greatest strength and the heartbeat of everything we do. We invest in their growth, celebrate individuality and create space for bold ideas to thrive. This commitment to our teams and the broader organization is unwavering, and we expect the same in return.

We’re not traditional. We’re not 9 to 5, and we’re not wired for average. We show up with purpose, own results, and push beyond limits. Excellence isn’t optional here; it’s the standard. We expect determination, accountability and the relentless drive to deliver at the highest level.

We’re not just in the sports and entertainment business. We’re in the business of finding meaning - of helping people feel something bigger than themselves. We bring pride to our city, unity to our fans and purpose to our people – and that’s what makes this more than a job.

Our Values.

Our culture lives in how we show up - the choices we make, the energy we bring and the way we care for one another.

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We act with integrity

— without compromise. We honor our word and Do the Right Thing, not what’s easy, even when no one’s watching. No exceptions. No excuses.

We are inclusive

— every voice matters. We Are the They. Differences are not just accepted; they’re fuel for better ideas and stronger teams.

We are dynamic

— never stagnant, always innovating, constantly looking for the Inches Around Us. Change keeps us sharp; curiosity keeps us growing.

Our Beliefs.

  • We believe the right people bring the right energy. Showing up with a great attitude, a relentless work ethic and a genuine desire to be here is a non-negotiable at REG.
  • We believe in the right outcomes, not the easiest ones.
  • We believe purpose drives performance.
  • We believe growth happens on the edge of discomfort.
  • We believe courage and humility can coexist – and both are required for greatness.
  • We know this culture isn’t for everyone, and that’s okay. It’s for those who play to win and work to lead, standing firm on our values and principles.

Our Behavior.

  • We invest in our people. Our team members are our greatest advantage, and we trust them to shape the impact we make.
  • We act courageously and with intention. We pursue excellence relentlessly. We never settle. We stand fearless in the face of challenge, knowing that progress demands risk.
  • We compete hard and celebrate harder.
  • We are explorers. We move quickly, embrace imperfection and learn by doing – because momentum beats perfection every time.
  • We are City and Community Builders. We are catalysts for transformation, turning ambition into action for Northeast Ohio and beyond.
  • We are forging a culture where growth and purpose go together rather than stand apart.
  • We care first, lead second and engage always.