Our Story.

Founded in 2021 as part of Dan Gilbert’s ROCK family of companies, we are backed by a chairman whose vision is committed to investing in and competing for championships in sports and in business.

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Who We Are.

We are bold and ambitious risk-takers. We undertake projects of impact that deliver unparalleled results, designing, operationalizing, and monetizing at scale.

Our Vision is to be the Transformative Leaders in Sports and Entertainment, redefining what’s possible and inspiring what’s next.

What We Do.

We create epic experiences. Through pioneering best practices in commercialization, business intelligence, and venue development, we are shaping the future of fan experience.

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Brands

We build and manage world-class sports and entertainment brands known for delivering epic moments. Through strategic investments and innovative marketing, we drive commercial growth and create unmatched experiences that keep fans coming back.

Our dedicated team develops creative campaigns that resonate globally, strengthening fan loyalty and maximizing brand value.

Venues

We own, operate, and continuously enhance iconic venues that set new standards in fan experience and operational excellence. From premier arenas to advanced training centers, our venues host exceptional events that consistently attract record crowds.

By partnering closely with top promoters, we secure major events and consistently deliver memorable experiences.

Consulting Services

We partner with organizations ready to accelerate their sports and entertainment ventures. We deliver strategic guidance and operational expertise in business intelligence, venue development, and commercialization to drive dynamic outcomes.

Our team has successfully managed high-profile national and global events, bringing practical insight to help clients minimize risk and maximize success.

Our Team.

We are recognized as one of the best places to work in sports. We attract, grow and retain top talent. Our winning culture is fearless, cutting edge, boundary-pushing. We give our team members the support, tools and resources they need to be successful.

MEET OUR TEAM
Nic Barlage Headshot
Nic Barlage

Chief Executive Officer

Koby Altman Headshot
Koby Altman

President of Basketball Operations

Grant Gilbert Headshot
Grant Gilbert

Vice President of Basketball/Business Operations

Allison Howard Headshot
Allison Howard

Chief Commercial Officer

Noticed for the right things.

At Rock Entertainment Group, we believe numbers and money follow—they don’t lead—so we focus on creating unforgettable experiences and service, earning us top industry recognition.

2026 NBA Team Sales & Marketing Team of the Year
NBA Team of the Year

The Cavaliers have been named the NBA’s Team of the Year and honored as the recipients of the league’s Inclusion Leadership Award.

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2025 SBJ Best Places to Work in Sports
Sports Business Journal’s 2025 Best Places to Work

The recognition marked the organization’s 3rd consecutive year receiving the award.

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